Su:m37° (pronounced soom) is a premium Korean skincare brand launched in 2007 under LG H&H, renowned for its groundbreaking use of naturally fermented botanicals. The name reflects its philosophy: "Su:m" means "breath" in Korean, and "37" represents the ideal fermentation temperature (37 °C). More than 80 plant-based ingredients—roots, leaves, fruits, and seeds—undergo slow, meticulous fermentation in barrels for months to years, transforming them into nutrient-rich compounds naturally high in proteins, amino acids, antioxidants, and good bacteria .
This process enhances ingredient bioavailability and creates hypoallergenic, skin-soothing formulations without synthetic colors, preservatives, or fragrances. Su:m37’s signature Secret Essence, crafted from over 80 fermented extracts, hydrates, brightens, firms, and smooths skin—dubbing it as Korea’s answer to luxury fermented essences. From its Water-full hydration line to White Award brightening and Secret Repair elasticity-boosting ranges, Su:m37 delivers luxury, efficacy, and elegance in fermentation-powered skincare—with a loyal following across Asia. Discover authentic Su:m37 products at Vitre Beauty Supply.
